Wilbert Marketing
Campaign strategy & planning
Define audiences, goals, and channels before creative work begins. We map clear objectives, messages, and milestones that fit within your calendar, procurement rules, and internal review cycles.
PlanningDigital Marketing Services
Wilbert Marketing helps cities, counties, public agencies, and private organizations reach the right people with clear, audience-first digital communication. We design campaigns that work inside procurement rules while still feeling human.
Core competencies
Your campaigns carry public resources, public trust, or the weight of a growing brand. We treat them that way. Wilbert Marketing combines structured planning with creative execution so your message reaches the communities and customers you care about most.
This page introduces our digital marketing capabilities. If you are looking for proposal development and pursuit support, visit our Proposal Services page for detailed information about that service line.
Define audiences, goals, and channels before creative work begins. We map clear objectives, messages, and milestones that fit within your calendar, procurement rules, and internal review cycles.
PlanningClarify how you present your program or organization online. We shape brand voice, visual direction, and key messages that feel consistent from your website to social campaigns and outreach materials.
BrandDesign and refine pages that guide residents, customers, or partners toward action, such as sign ups, registrations, or information requests, while keeping accessibility and clarity in focus.
WebPlan and create content for channels such as email, social media, and digital ads. We build content calendars that match your capacity and bring consistency to your outreach.
ContentHelp residents and stakeholders understand programs, timelines, and benefits. We support outreach that respects your public obligations and delivers clear, plain-language communication.
EngagementBuild simple dashboards and recap reports that help you track engagement, refine strategy, and communicate program performance to internal leadership and elected officials.
AnalyticsPublic sector focus
Municipal and public sector buyers look for clear capabilities, relevant experience, and a structured approach when they choose a marketing partner. We design our digital services to be easy for purchasing teams to evaluate and simple for project managers to work with.
Process
Whether you come to us through a competitive solicitation or a direct engagement, you follow the same structured process. This keeps projects predictable for your team and gives you clear checkpoints for review.
We review your goals, audiences, existing materials, and constraints. For public agencies, this includes understanding your purchasing rules, key stakeholders, and any policy guidelines.
We outline campaign objectives, channel mix, key messages, and a high-level timeline. You receive a written summary that you can share internally for feedback.
We develop content and assets such as ad copy, posts, email drafts, or landing pages. Drafts move through your normal approvals before anything goes live.
Campaigns launch with tracking in place. We provide regular status updates, metrics, and recommendations so you can communicate results to leadership and refine future work.
Credibility
Buyers in both government and private sectors often ask similar questions about a marketing partner. They want to know your focus areas, the kinds of projects you support, and how you think about outcomes.
Questions
Yes. We regularly work inside structured solicitations. We can provide written responses about approach, scope, and team, along with any required forms or narrative attachments, so reviewers see a clear fit between your goals and our services.
Absolutely. The same planning and discipline that public agencies expect can benefit growing businesses and community organizations. We adapt our process so it matches your pace and internal resources.
We often plug into existing teams as an extension of internal capacity. That can look like providing strategy, taking on a specific campaign, or supporting digital components while your staff handles day to day channels.
A short discovery call is usually enough to identify your immediate priorities and next steps. From there, we can outline a small, clear scope of work that fits your purchasing process and available budget.
Whether you are planning a municipal marketing solicitation or looking for a steady partner for your day to day digital presence, Wilbert Marketing is ready to help you reach the people who matter most.