Proposal Services

Proposals built for reviewers, not just for submission portals

Wilbert Marketing Services partners with engineering, infrastructure, and professional services teams that compete for public work. We translate technical expertise into clear, compliant, and evaluator friendly proposals that align with agency goals.

Municipalities, counties, and public authorities RFQs, RFPs, SOQs, and IDIQ pursuits Support for small, mid-sized, and large teams

Comprehensive Proposal Development

Whether you are responding to a routine rotation, a once in a decade program, or a fast turnaround task order, you gain structured support that fits your process. Our role can be as simple as polishing a draft or as involved as coordinating a full pursuit team from kickoff through upload.

Proposal writing and editing

Development of clear, focused narratives that speak to evaluation criteria, project risks, and client priorities. We refine technical input from subject matter experts into concise sections that are easy for reviewers to navigate.

Compliance and quality reviews

Line by line checks against submittal instructions, page limits, and formatting requirements, paired with practical suggestions that strengthen responsiveness and readability.

Capture and win strategy support

Support with win themes, differentiators, and positioning so that your proposal reflects a clear strategy, not just a collection of résumés and project sheets.

Proposal coordination and schedule support

Help with outlines, content trackers, contributor coordination, and milestone schedules that keep your team aligned from go or no go through final upload.

Who we support

Wilbert Marketing Services works with firms that pursue public sector work across the United States.

  • Engineering and architecture firms competing for municipal, county, and state contracts
  • Environmental, transportation, and water resource consultants
  • Construction and design build teams responding to alternative delivery opportunities
  • Professional services firms seeking marketing, outreach, or communication scopes in public solicitations

Support can begin before the RFP or RFQ releases, at shortlist, or when your internal team needs surge capacity for a busy pursuit season.

You stay in control of client relationships. We operate as an extension of your team with a focus on clarity, responsiveness, and reliable follow through.

Flexible engagement models

Every organization approaches pursuits differently. You can work with us on a single strategic pursuit or build an ongoing relationship for recurring RFQs and RFPs.

Full pursuit support

Best suited for high value, high visibility pursuits where your team wants a dedicated partner from kickoff through delivery.

  • Outline and compliance matrix development
  • Content planning with your technical and leadership teams
  • Drafting and editing for all narrative sections
  • Coordination of graphics, team résumés, and project profiles
  • Final quality review and upload ready files

Section specific or overflow support

Ideal for busy seasons when internal marketing staff are at capacity. We focus on the sections that place the most weight on scoring.

  • Key personnel, project understanding, or approach sections
  • Cover letters and executive summaries that highlight your value
  • Refresh of standard content to match a new client or program

On call proposal partner

Designed for teams that submit on a regular cadence. You gain a familiar partner who understands your brand, markets, and preferred way of working.

  • Recurring support for rotations, task orders, and renewals
  • Template and boilerplate maintenance across offices or practice areas
  • Regular check ins to plan around your opportunity pipeline

A process that respects your time

Proposal work often happens alongside billable project demands. Our process keeps expectations clear, reduces rework, and gives your team space to focus on technical input while we handle structure and language.

1
Opportunity review

Review of RFP or RFQ documents, scoring criteria, and schedule. We identify risks, must respond items, and questions that need early attention.

2
Outline and plan

Development of an annotated outline, task list, and content tracker that assigns owners and due dates for each section and attachment.

3
Drafting and refinement

Iterative drafting with your team that captures project understanding, approach, and differentiators, followed by focused edits for clarity.

4
Final review and delivery

Final checks for responsiveness, formatting, and consistency so that the document is ready for upload or production based on agency instructions.

Why teams bring us into the pursuit room

Proposal work is more than writing. It is about understanding how public agencies review submissions, where they look for risk, and what helps them feel confident moving a team forward.

Good fit indicators

You have an upcoming RFQ, RFP, or SOQ that matters to your growth and want structured support.

Your internal marketing resources are limited, overextended, or need a partner who understands the public sector.

You value clear communication, realistic schedules, and straightforward feedback.

Not sure where to start? Share the opportunity link or documents and we can talk through realistic support options based on your timeline.

Plan support for your next pursuit

Send over an upcoming RFQ or RFP, or describe the type of contracts you compete for. We will respond with practical options for how Wilbert Marketing Services can support your team.

Email opportunity details Call (813) 451-1004